Ogilvy UK has created the ‘Transformations’ spot as part of business services multinational EY’s ‘Shape the Future with Confidence’ positioning.

A new campaign by Ogilvy UK for EY encourages companies to face the uncertainty of a modern business world where geopolitics, technology and environmental concerns are at play while internal challenges such as capital scarcity and talent shortages can be an issue.

The TV and digital spot asks business leaders, “Will your business shape the future or be shaped by it?” These leaders will be engaged across business channels, including BBC News, CNN and Bloomberg, while popular business travel airports will run digital out-of-home versions.

The campaign, which will run for 12 months, has been produced by Not To Scale and directed by Rogier Schalken. It mixes live-action realism with CGI and visual effects to create a visual narrative. Not To Scale worked closely with visual effects company Sehsucht on …

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