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The new mid-drive electric adventure bike [Video]

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Brand Marketing on Social Media

Heybike is well-known as an entry-level electric bike brand, so what is this company doing building a mid-drive e-bike that is leaps and bounds above anything they’ve produced before? That’s exactly what I wanted to find out – and why I decided to become the first to ride this newly introduced e-bike.

The ALPHA was unveiled today at the Consumer Electronics Show (CES), but I got a sneak peek at the bike last month, where I had the chance to spend a few hours riding it in both city and off-road environments.

But let’s start with a spec overview, which you’ll find just below the video of my ride below.

Getting the chance to test this e-bike out a month before its launch meant that not every decision had been finalized. The throttle seems to be different (now it’s a half-twist), the exact brakes look slightly different, but the major design …

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