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Authentic Partners with K9 Wear to Launch Izod Pet Collection | PR Newswire [Video]

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Brand Development

, /PRNewswire/ — Authentic Brands Group (Authentic), a global brand development and licensing company, today announces a partnership with K9 Wear, a pet fashion company for Izod. The partnership will introduce a collection of dog and cat products for the brand, including stylish yet functional dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls and durable collars and leashes. Designed by K9 Wear’s Creative Director and fashion icon Jeffrey Banks, a Coty Award and CFDA Award-winning American fashion designer. The product assortment was carefully curated to provide pet lovers with one-of-a-kind pet apparel and accessories.

“The launch of Izod pet reflects our ongoing mission to expand Izod’s appeal to new markets while maintaining its classic style and heritage,” said Jean Fei, Senior Vice President, Active and Classic Brands – Lifestyle at Authentic. “Partnering with K9 Wear allows us to bring the same commitment to quality and design that our customers expect from Izod, …

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