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4 ways to be a great digital leader during 2025’s tech revolution [Video]

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Brand Strategy
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If 2024 was a busy 12 months for IT professionals, 2025 will present similar challenges — and then some. 

The IT department just wrapped its collective head around generative AI use cases, and now agentic AI is threatening another digital revolution. Add in continuing demands for other emerging technologies — such as automation, machine learning, and augmented reality — and senior IT executives can expect 2025 to be a formidable year.

Also: AI transformation is the new digital transformation. Here’s why that change matters

So, how can digital leaders deal with these pressures and deliver great results during the next 12 months? Four business leaders share their best-practice tips.

1. Provide lateral thinking

Wendy Redshaw, chief digital information officer at NatWest Retail Bank, says successful digital leaders act less like technologists and more like business leaders.

The democratization of IT knowledge will continue in 2025 as professionals use more digital services in their everyday roles.

“Everyone is becoming technology literate — the …

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