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Massachusetts content creators await deadline on potential TikTok ban Boston 25 News [Video]

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Brand Marketing on Social Media

BOSTON — The Supreme Court is fast-tracking arguments over the law that could ban TikTok in the United States if the Chinese-owned social media platform isn’t sold to a U.S. company.

Those arguments will take place on January 10th before a January 19th deadline, one day before President-elect Donald Trump takes office.

The case is pitting the Constitution’s protection of free speech against the government’s national security concerns.

The clock is now ticking for Massachusetts content creators who are worried they’ll soon be stripped of their livelihoods.

“It’s marketers. It’s social media managers. It’s people in hospitality and business owners. It’s going to be a domino effect of who this really hurts,” said Shell Rodriguez, social media manager with Xenia Greek Hospitality.

Rodriguez said small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently.

“You can really get a viral video way easier on this platform …

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