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Why a local student is going viral for his sustainable style [Video]

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Brand Strategy

One local college student is going viral for turning everyday items into trendy clothing.Collin Semien is a junior at North Carolina Agricultural and Technical State University, majoring in fashion and environmental systems.But he’s not just making any old pair of jeans or sweater. He’s putting a sustainable spin on them. “I just like to kind of voice it as magic,” Semien said, “When I was younger, I used to just want to make my clothes fit me better. So I started off with alterations so I would just make my pants.” He brought his sewing machine with him to campus, sewing as a side hustle.”One of my friends was like, ‘Hey, can you customize these shorts for me to a skirt?’ I did that, she wore it to homecoming,” he said.All of his designs are one of a kind. He upcycles everyday items to make unique, wearable art.Like a dress …

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