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VERA WANG SELECTS WHP GLOBAL FOR LANDMARK DEAL | PR Newswire [Video]

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Brand Awareness

Vera Wang Continuing with Active Role as Founder & Chief Creative Officer

Vera Wang to Become Shareholder of WHP Global

, /PRNewswire/ — WHP Global, a leading brand management firm based in New York, announced today an agreement to acquire the IP of the iconic VERA WANG fashion brand. As part of the transaction, Vera Wang will continue in her role as Founder & Chief Creative Officer and will join WHP Global as a shareholder, continuing to shape the brand’s creative direction and future growth.

“I am so excited to announce this new partnership with WHP Global as we embark on an incredible new chapter for the VERA WANG brand, which I began over 30 years ago,” said Vera Wang. “WHP Global’s forward-thinking approach perfectly aligns with my vision for the future. Together, we will push boundaries, exploring bold opportunities to expand into new categories and markets, all while staying true to the legacy of timeless sophistication and the distinctive style …

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