How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

GMs Cruise robotaxi business is latest growth initiative to falter [Video]

Categories
Brand Awareness

A Cruise autonomous taxi in San Francisco, California, US, on Thursday Aug. 10, 2023.

David Paul Morris | Bloomberg | Getty Images

DETROIT — For years, General Motors CEO and Chair Mary Barra has promised a new future for the company, away from a stodgy metal-bending automaker into a tech-driven, forward-thinking company poised for growth.

Part of the plan was for GM’s innovation division to identify trillions — yes, trillions — of dollars in new market opportunities such as electric commercial vehicles, auto insurance, military defense, autonomous vehicles and even, eventually, the potential for “flying cars,” also known as urban air mobility.

“We are creating world-class technology solutions and services that will change the way people move, along with new fleet solutions and entirely new business models,” Barra said during a virtual CES keynote in January 2022.

While GM has declined to disclose how much revenue such businesses have produced, Barra, with the ending of its Cruise robotaxi operationson Tuesday, made it clear …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads