Lord & Taylor, America’s oldest department store is making a comeback [Video]

Lord & Taylor, America’s oldest department store chain, is making a comeback with an old logo, new owners and a new vision.

The iconic company, established in 1826 and with a long history in fashion, shuttered its brick-and-mortar stores in 2021 after years of financial hardship exacerbated by the pandemic. An e-commerce reboot also failed. 

Now, under new owners Regal Brands Global, who acquired Lord & Taylor’s intellectual property, the store and brand is looking to reclaim its lofty position in the retail industry with an online comeback in 2025 and a return of its iconic sweeping cursive logo – which had been canned under previous ownership.

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“We are delighted to bring back our beloved logo and are dedicated to restoring Lord & Taylor’s reputation for exceptional customer service and quality,” the Lord & Taylor’s website states. “Our focus will be on introducing new products under the iconic Lord …