The Top Hair-Care Trends of 2025 Are Innovative Everyday Essentials [Video]

Michelle Hong, a colorist in New York City, says she now sees clients who come in for weekly glazes to keep their hair as shiny as possible. New York City hairstylist and groomer Michael Dueñas says the most consistent goal he hears from clients is very shiny hair. But getting shiny hair doesn’t necessarily mean a trip to the salon; there are a plethora of at-home products that deliver smooth, glossy results in your in-shower and styling routines—with more to come in 2025.

Jennifer Lucchese, vice president of merchandising hair care at Sephora, says the market is seeing a bump in effective shine-boosting products, adding that Sephora consumers are hunting for formulas that “deliver immediate, visible results.” Penny Coy, a senior vice president of merchandising at Ulta Beauty, says products like Living Proof’s new Perfect Hair Day High Shine Gloss (a lightweight, cuticle-smoothing gloss applied for five minutes in the shower) and Fekkai’s …