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A Visit to Supernova Lights (Video)

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Brand Strategy

In Tristan Bogaard’s latest factory tour video, he swings by Supernova Design in Freiburg, Germany, to talk all things lighting. Meet the team, see inside their space, and watch them build an M99 DY PRO headlight in the video here…

Words, photos, and video by Tristan Bogaard, camera assistance by Belén Castelló

In addition to my Factory Tour video series of 2023, my partner Belén and I visited Supernova Design last summer for another peek behind the doors of a well-known German brand in the bicycle industry. Having been ambassadors for their lights this year, we already got to experience of using them but hadn’t yet seen what actually goes on behind the company doors—how their lights are made, by which principles they conduct business, and with which standards they design, develop, and create their products.

In my 25-minute video, I had the pleasure of speaking about the company’s creation and story with CEO and founder Marcus Wallmeyer, product design …

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