Lupin’s Patient Support Programme, Humrahi, was recently enhanced to add heart health to its diabetes focus. With Kapil Dev as a brand ambassador, the programme aims to increase awareness, democratise holistic diabetes and heart health, take preventive care beyond the metros and address medical inflation concerns, reports Viveka Roychowdhury
Regarded as one of the greatest all-rounders in the history of cricket, Kapil Dev lifting the 1983 World Cup is an image difficult to forget in cricket-crazy India. These days, he bats for health, and as the brand ambassador for Lupin’s Patient Support Programme (PSP), Humrahi, the cricketing icon was part of a panel discussion organised by global pharma major Lupin Limited (Lupin) as they launched an upgraded version of Humrahi at the recently held Research Society for the Study of Diabetes in India (RSSDI) conference in New Delhi.
Already trusted by over 64,000 patients, Humrahi’s diabetes management support programme has been enhanced …