UFC Ditches Manscaped For Jeremys Razors In Woke-Free Sponsorship Restructure [Video]

The UFC and Manscaped will part ways at the end of this year after a five-year sponsorship agreement. In its place, Jeremy’s Razors, a brand founded by conservative media outlet The Daily Wire co-founder, will take over as the UFC’s official razor partner starting at UFC 311 in January 2025 at the Intuit Dome in Inglewood, California.

The move marks a significant shift in the UFC’s sponsorships, with Jeremy’s Razors positioning itself as a “woke-free” alternative to mainstream grooming brands. Founded in 2022 by Jeremy Boreing, co-CEO of The Daily Wire, Jeremy’s Razors has gained attention for its outspoken opposition to what it perceives as “woke” corporate culture. The brand was initially launched in response to Harry’s Razors pulling its ads from The Daily Wire over political differences. Since then, it has become a symbol for consumers seeking alternatives to companies that, according to Boreing, prioritize social causes over traditional values.

“We couldn’t be more excited to expand our partnership with …