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This ‘Barbie’ Raises Awareness of Missing Persons in Mexico [Video]

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Brand Awareness

The Barbie phenomenon continues, but it’s not all roses. Mexican activist Delia Quiroa is using the brand to raise her voice for people seeking justice in her country with the “Barbie .”

The artist and lawyer created the doll to bring the world—and Mattel‘s— attention to the 111,000 missing people in Mexico,  El Financiero reports.

Barbie’s outfit doesn’t go unnoticed. Wearing a t-shirt featuring a photo of her brother, Roberto Quiroa, who disappeared in 2014, Quiroa made her clothes using recycled pieces of the ones she wore during the search for her relative by local police. A vendor donated the shoes.

An unknown person or group abducted Quiroa’s brother in September 2013, causing her great pain and a sense of helplessness.

In contrast, the Gulf Cartel demanded payments from her mother, María Valdez, to keep her restaurant open in Reynosa, Tamaulipas.

The Daily Mailinformed kidnappers released her young brother approximately three days after the family paid …

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