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Government crackdown on scammers as mandatory SMS Sender ID register to be established [Video]

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Brand Strategy

Australians could soon say cya l8r to dodgy texts, with telcos forced to verify messages from brands under a government crackdown on scammers.

A mandatory SMS Sender ID register will be set up requiring telecommunications companies to check whether messages sent under a brand name correspond with that legitimate brand.

The mandatory industry standard, to be enforced by the Australian Communications and Media Authority, will block the SMS or include a warning if the sender ID doesn’t correspond with an ID on the register.

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It’s the government’s latest strategy to stop scammers from posing as trusted brands to send dodgy texts, including banks, service providers and government organisations.

The register will provide greater checks and balances for consumers and brands as text scams are the most commonly reported scam method.

Authorities are cracking down on scam text messages. Credit: Dean Lewins/AAP

It will …

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