Beyond cost-cutting: why B2B must embrace AI for growth, not just efficiency [Video]

As part of The Drum’s B2B Focus, we hear from industry leaders who argue that AI is not just a tool for optimization but a catalyst for transformation.

While most businesses are fixated on leveraging AI for cost reduction and operational efficiency, they may be missing out on its true transformative potential. “By and large, most people right now are looking at AI from a cost reduction and optimization efficiency perspective,” said Praj Gaudtala of BBN Insight at The Drum’s recent B2B World Fest. “But,” he added, “we should be looking at AI from a slightly different lens – as a tool for growth.”