Agile advertising: 4AMs unique approach to brand growth [Video]

Pictured above: Kurt Bradley (right) in the 4AM studio.

Since 1999, 4AM – previously known as Brandspank – has carved out a unique space in New Zealand’s advertising landscape. Known for agility and expertise, the creative agency spans the roles of boutique studios and large-scale agencies, offering services from branding to campaign execution. They are a small and agile team of seven, producing branding and advertising for brands both big and small – including Auto Trader, Bossi and The Pacifica. NZBusiness sits down with Kurt Bradley, Executive Creative Director and Managing Partner, to discuss 4AM’s journey, rebranding, and how they continue innovating in a rapidly evolving industry.

Kurt Bradley’s path into the advertising world started in the late 1990s, when early production work on big-budget commercials sparked his creative interest. His partnership with Steve Thomson, 4AM’s founder, began with a shared passion for creative work long before the agency’s formal establishment.

“Steve and I grew up in the same part of town …