‘Hong Kong Never Normal’ movement rises with brands and influencers adobo Magazine [Video]

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HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live in Hong Kong, and to those who visit Hong Kong. It assumes that the city has not been itself in recent years.

However, Hong Kong has always been a vibrant and entrepreneurial city with unique quirks and idiosyncrasies that gives the city its soul. So to answer the question, no, Hong Kong is not back to normal because the truth is, Hong Kong has never really been normal.

Tired of the negative headlines, a ground-up private sector initiative launches, uniting Hong Kong Brands & Influencers behind “Hong Kong Never Normal,” a new platform that kicks off with a campaign that celebrates the city’s extraordinary spirit with over 100 stories across the initial phase.

Big and small brands, content creators and influencers with roots in Hong Kong have come together …