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British Airways unveils its brand-new First class [Video]

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Brand Strategy
  • British Airways has unveiled a game changing new First seat for its customers, combining elegant design features, reflective of modern British luxury travel 
  • The airline is the only European carrier to offer First class from the US to London and has worked alongside expert designers and world-class manufacturers to produce a modern luxury seat, championing the best of British craftmanship 
  • Carefully designed to provide customers with a modern luxury hotel feel, the seat also combines home comforts and thoughtful British touches 
  • New features include a wider and longer seat, a 32-inch TV screen, buddy dining, optimal sense of space and privacy, with a personal luggage space

NEW YORK, Nov. 26, 2024 /PRNewswire/ — British Airways has unveiled its brand-new First seat, combining elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026.  

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