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Halve Kaff Coffee Launches ‘Pour to the People’ Program to Aid In-Person Community Organizing | PR Newswire [Video]

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Brand Marketing on Social Media

In response to the election, a new buy 2, donate 1 option benefits groups dedicated to building local communities.

, /PRNewswire-PRWeb/ — Halve Kaff, a new reduced caffeine coffee brand, announces a program to donate their coffee to support grassroots community building groups that are connecting people face to face. Starting today, when 2 or more bags of small batch, fresh roasted coffee beans are ordered from halvekaff.com, 1 bag of coffee will be donated to a qualifying non-profit group to serve at their meetings. The program, titled ‘Pour to the People,’ brings to life the company’s mission of spreading chill to make the world a better pace. Customers can nominate groups to donate to, while organizers themselves can apply directly for donations.

“This is our way of reacting to the election, to recognize places where people are coming together to form community and supporting those in need of connection” …

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