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MG is revisiting its roots with a new sportscar, but there’s a big twist [Video]

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Brand Marketing on Social Media

All brands evolve. It’s a natural effect of changing market forces. For MG, which started out as a builder of modified Morris vehicles, and morphed into a more approachable mass-market brand over a century, the focus is now back on performance.

As a true flagship for the brand, and a car that’s certain to attract attention, the MG Cyberster is unmissable. The classic roadster form factor recalls the highlights from MG’s past, while the heady electric performance points to the brand’s new-found confidence as an EV manufacturer.

Then there are the Cyberster’s impressive stats: a 375kW dual-motor powertrain, a 0–100km/h time of 3.2 seconds, and a claimed 443km driving range.

It puts the brand into an area it’s been absent from for decades. MG of the past may have form with drop-top sports cars, but in its current form, the MG badge is more likely to be affixed to cheap …

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