Tropicana Responds to Backlash Over Bottle Redesign [Video]

Tropicana has responded to the backlash following its bottle redesign.

The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand. Earlier this year, Tropicana introduced a shape that was intended to be more user-friendly and environmentally conscious, but the change has garnered mixed reactions.

The juice brand told PEOPLE that the new design change came in direct response to customer feedback.

“This includes changing the shape of our bottle so it’s easier to pour and store as well as upgrading to a more streamlined and sustainable cap made with less plastic that’s easier to open,” a Tropicana Brands Group spokesperson wrote in the statement to PEOPLE, adding that “these types of changes can take time.”

Consumers are upset over the change for a variety of reasons. Some miss the iconic shape — the carafe supports the image of fresh juice at the …