The RepTrak Company is Acquired by Periscope Equity | PR Newswire [Video]

, /PRNewswire/ — The RepTrak Company™, the global leader in reputation intelligence, announced a majority recapitalization by Periscope Equity, a Chicago-based private equity firm specializing in founder-led, technology-enabled services firms.

With over 20 years in the reputation intelligence space, RepTrak is unparalleled in its capabilities to measure and manage corporate reputation. This acquisition by Periscope Equity is a significant milestone, poised to strengthen RepTrak’s competitive market position and accelerate its growth trajectory. The acquisition will allow for an elevated focus on realizing key innovation initiatives including:

• Expanding data visualization to enrich user experience in-platform.
• Strengthening strategic partnerships and deepening client relationships.
• Broadening core offerings to resonate with a wider executive audience.
• Amplifying multi-stakeholder and industry-focused solutions.
• Scaling tech-enabled, multi-country programs for greater impact.
• Leveraging AI to amplify platform functionality and advisory services.

“This partnership with Periscope represents an exciting milestone for us. With their support, we’re well-positioned to accelerate innovation and enhance …