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Nicole McLaughlin x Puma Suede Sweep the Factory Floor Release Date Footwear News [Video]

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Brand Marketing on Social Media

DIY upcycling specialist Nicole McLaughlin is adding to her portfolio of pouch-equipped sneaker collaborations with a new Puma project set to be released soon.

Teased Friday by McLaughlin on social media, the designer’s Puma Suede “Sweep the Factory Floor” collab combines randomized swatches of colorful suede material for one-of-a-kind patchwork looks. McLaughlin’s design of the iconic 1960s Puma sneaker includes a (presumably removable) button pouch atop the laces which is fashioned in the same multicolor suede construction. “Nm” branding at the heel denotes it as a McLaughlin collaboration, and the designer’s name is also printed on the insole.

Puma’s partnership manager of global collaborations, Ferdinand Krug, chimed in with further context. “Made of factory scraps. Every shoe’s different,” Krug wrote on Instagram. 

Nicole McLaughlin x Puma Suede. Credit: @nicolemclaughlin

Similar “cutting room floor” concepts have been executed on sneakers in the past. New Balance has been a proponent of the manufacturing method, with limited-edition models such as the

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