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Snapchat Claims Its A Messenger Service To be Exempt From U16 Social Media Ban [Video]

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Brand Marketing on Social Media

Snapchat will argue that it is a messaging service, rather than a social media platform, to avoid being included in the federal government‘s new social media ban for children under 16 years old.

Speaking to Sydney’s 2GB radio Thursday morning, Communications Minister Michelle Rowland noted that the government is still trying to work out how they will classify social media for the upcoming ban.

“Snapchat under the Online Safety Act, depending on how it’s defined, could fall within that definition [of a messaging service],” Rowland said, per the Sydney Morning Herald.

“We will go through, in a methodical way, having these criteria and the eSafety Commissioner applying what will be a very transparent process.

“Some of these platforms do present themselves in different ways. They will argue, for example, that they are messaging services and not social media services. We need to assess that objectively against a transparent set of criteria.”

(Photo illustration by Scott Olson/Getty Images)

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