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UKs The Guardian stops posting on toxic media platform X [Video]

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Brand Development

Britain’s The Guardian newspaper announced Wednesday it would no longer post content from its official accounts on Elon Musk’s X, branding it a “toxic media platform” home to “often disturbing content”.

“We think that the benefits of being on X are now outweighed by the negatives,” the left-leaning newspaper, which has nearly 11 million followers on X, said in a statement on its website.

It added that its “resources could be better used promoting our journalism elsewhere”.

“This is something we have been considering for a while given the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism,” the statement noted.

“The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse.”

The paper’s …

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