Boots Christmas ad defended by viewers after it was slammed as ‘woke’ | UK | News [Video]

The Boots Christmas adverthas been furiously defended by viewers following calls to ‘boycott’ the store.

The ad has been going viral since it was released with criticism sweeping social media slamming it as a “woke monstrosity”.

The advert, released on November 7, is named ‘Make Magic’ and features the Bridgerton actress Adjoa Andoh as Mrs Claus. It features social media influencers and uses gender-neutral pronouns such as “them”.

The video attempts to make a modern twist on the classic storyline of the last few hours before Christmas – Santa Claus is seen to be sleeping in his chair with his wife taking the reins.

Elves are seen running around the rebranded “Mrs Claus’s werkshop”, as presents pile up on a sleigh.

Some outraged Brits have taken to the social media platform X claiming the advert is “un British”, insisting they will now only shop at the rival Superdrug. The hashtag #BoycottBoots has spread across the …