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DAVID MARCUS: Both parties at risk of learning wrong lessons from Trump’s victory [Video]

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Brand Marketing on Social Media

In the aftermath of President-Elect Donald Trump’s overwhelming victory, both the left and the right have a strong interest in believing, or at least claiming, that “new media,” such as social media platform X and Joe Rogan’s podcast was the secret to Trump’s success.

The problem is, that from what voters told me over the last three months, it just isn’t true.

First, let’s look at why both sides are motivated to believe that these alternative media sources were decisive. After all, wrong though they may be, it is a rare thing that Democrats and Republicans seem to agree on.

FOX NEWS VOTER ANALYSIS: HOW TRUMP REGAINED THE WHITE HOUSE

For the Harris camp and its media allies blaming Elon Musk’s X platform, or the universe of edgy, allegedly right-wing podcasts for flooding the zone with “disinformation,” is a perfect excuse for how spectacularly incorrect they were about this election.

Instead of acknowledging that their incessant yammering about threats to …

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