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Spectrum Designs brings autism awareness to T.J.Maxx with new neurodiverse apparel line [Video]

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Brand Strategy

The six-style collection, designed by artists with autism, will be available in 500 stores across the US.

Today, Spectrum Designs, a nonprofit that empowers adults on the autism spectrum with employment in custom apparel and promotional products, unveiled its first in-store partnership with off-price retailer T.J.Maxx.

Each piece in the six-style collection has been designed, crafted and packaged in-house by Spectrum’s neurodiverse team, with support from Bioworld, an apparel manufacturer known for collaborating with brands like Disney and Warner Bros.

“This collaboration showcases the extraordinary talents of our team and brings their designs to a national audience, furthering our mission to transform perceptions of those on the autism spectrum,” said Patrick Bardsley, co-founder and chief executive of Spectrum Designs.

The timing of the initiative aligns with National Disability Employment Awareness Month, a campaign that advocates for disabled employees in the workforce. For Spectrum Designs, for whom 65% of its workforce …

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