Balancing Global and Local Stories Incorporated [Video]

Reading Time: 9 minutes

Creating an employer brand that resonates globally while honoring the uniqueness of local cultures is an exciting challenge. Supporting a global employer brand means communicating a cohesive and inclusive culture while highlighting what makes each region special. 

The reward? An inclusive, authentic employer brand that attracts talent from every corner of the globe, while building pride and connection among employees everywhere. By balancing consistency with localization, companies can build a brand that feels true in Tokyo, Toronto, and everywhere in between.

In this post, we’ll explore key considerations for global storytelling that feels true to everyone, everywhere.

At the heart of every employer brand are the universal values and purpose that drive the company forward. Showcasing a cohesive culture starts with communicating these core pillars in a way that resonates globally. What do employees experience no matter where they work?

An employee story approach—in this case, interviewing employees around the …