Happy Egg Strengthens Position as Leading Egg Brand with Integration of Egg Innovations | PR Newswire [Video]

Strategic move strengthens Happy Egg’s position as a leading consumer brand for organic, free-range, pasture-raised and regenerative eggs

, /PRNewswire/ — Happy Egg, a trailblazer in organic and outdoor access egg farming, proudly announces the completion of its merger of Egg Innovations, a leader in regenerative egg farming. This strategic move further enhances Happy Egg’s ability to drive growth in the egg category through innovative farming practices, while expanding its product portfolio.

Happy Egg, a trailblazer in outdoor access egg farming, announces the completion of its merger with Egg Innovations.

As the largest free-range egg brand, based on Nielsen, Happy Egg is now better positioned to deliver on consumers’ increasing demand for high-quality, humane eggs. With Egg Innovations, Happy Egg adds key resources—including a feed mill, farms, increased organic egg supply and a dedicated packing and distribution center—better positioning itself to supply the exceptional tasting eggs that consumers have come to love and trust …