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151STL, a St. Louis-themed clothing brand, opens first store [Video]

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Brand Strategy

The brand is “dedicated to celebrating the city’s spirit, its people, and its diverse culture through innovative and fashion-forward designs,” the city said.

MAPLEWOOD, Mo. — A St. Louis-themed clothing brand has opened its first brick-and-mortar store.

151STL, a St. Louis-based brand known for its “city-inspired” and handcrafted clothing, opened its first in-person retail site at 7282 Manchester Road in downtown Maplewood, city officials said in a news release. The first day of business was Saturday, and regular business hours will start Wednesday, Oct. 23.

Store hours will run Wednesday and Thursday from 11 a.m. to 7 p.m., Friday and Saturday from noon to 9 p.m. and Sunday from noon to 6 p.m.

The brand is “dedicated to celebrating the city’s spirit, its people, and its diverse culture through innovative and fashion-forward designs,” the city said. That includes T-shirts, loungewear, bags and more.

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