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New Stanley Tumblers Dropped in Collaboration With the Wicked Movie [Video]

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Brand Strategy

Grab your pointy witch hats and wands and head to Target, because the major retailer is celebrating the Wicked movie in a big way that’s sure to excite. Today marks the official release of its collaboration with Stanley, the viral insulated cup brand, and it’s bound to defy gravity to fly off shelves. 

There are four whimsical pieces in the launch, including the 40-ounce tumbler and the 20-ounce tumbler, both splashed in two colors to represent the movie’s main characters: Glinda pink and Elphaba green. Scroll down to get a peek, but don’t wait too long. Knowing Stanley, these tumblers will not last long. 

Target

You can shop the coveted 40-ounce tumbler from the new collection in the two Wicked-exclusive colors. It has the same core elements as the standard Stanley, included its stainless steel material, a sturdy handle, and a lid fitted with a helpful straw. The exterior design is where it gets magical: The Elphaba versionis a rich green that fades …

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