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Bruno Mars collection of signature cowboy hats drops Thursday [Video]

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Brand Strategy

Lately, Bruno Mars has been dressing like a cowboy, with Western-style suits and cowboy hats — so it’s no wonder he’s teamed up with the iconic hat brand Stetson for his very own collab.

Bruno’s lifestyle brand, Ricky Regal, has announced The Stetson X Ricky Regal collection: a new cowboy hat called the Regal. Based on the classic Stetson model the Ranger, it’ll be available Sept. 26 at 11 a.m. ET exclusively at Stetson.com.

“I’ve always been a fan of Stetson. I’m honored that I got to design a hat and a shape that I personally love,” Bruno says in a statement. “I’ve been waiting to wear this hat for a long time, and now it’s here.”

According to a press release, Bruno “spent hours combing through Stetson’s archives” for inspiration for the new hat. It’s available in three colors — black, silverbelly and chocolate — and comes with a Stetson X Ricky …

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