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Shark’s new FlexFusion wants to be your one and only hair-styling tool [Video]

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Brand Strategy

When Shark released the FlexStyle multi-styler in 2022, it was the first brand to create a real Dyson Airwrap dupe and innovate on the design, thanks to the twisting base mechanism.

Two years later, while Shark is no longer the only Airwrap dupe-maker out there, it’s back to innovating with the release of the Shark FlexFusion. The new iteration of its multi-styler, out on Oct. 1, features a twisting base similar to the FlexStyle, but also uses traditional heat styling, along with air styling, and new attachments designed to allow for styling on wet and dry hair.

Technically, it comes in two different versions: the Shark FlexFusion Air + Ceramic Styling & Drying System, which retails for $349.99 and the Shark FlexFusion Straight, Air + Ceramic Styling & Drying System, which retails for $399.99. And as is typical Shark fashion, you can also pick up a variety of build-your-own sets, which …

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