Swedish investment group adds CCM to its roster [Video]

Swedish private equity firm Altor has signed a deal to buy CCM Hockey, as the two companies eye new demographics and try to build out the global market share of Canada’s oldest hockey equipment maker.

Altor, which owns ski maker Rossignol Group, said Thursday it acquired a “significant” majority stake in CCM from Birch Hill Equity Partners, which had purchased the company from German sportswear giant Adidas in 2017.

The investment company said it aims to help Montreal-based CCM “unlock growth opportunities” across the 40-plus countries in North America, Europe and Asia where it currently operates.

“We are impressed by the durability and innovation that continues to keep the performance of their products at the forefront,” said Andreas Källström Säfweräng, who heads investments in consumer goods companies at Altor.

“Together we will continue the tradition of making sure that all players and goalies are represented in the best possible way in the sport they love.”

CCM’s management will also reinvest …