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Freeform – BoiseDev [Video]

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Brand Awareness

Freeform is a commercial interior business that focuses on furniture. The idea behind the company is to help businesses have “functional, comfortable, and attractive” spaces. 

Founded in 1985, Freeform grew fast, then remained steady for a while. Another jump in growth came when Boise started to boom. Freeform became more of a hub for the community by doing things like hosting events and supporting different companies, and acquiring two other regional commercial interior companies in Spokane and Tri-Cities, Washington.

“I think it’s being that desirable partner that we were talking about. Doing what we say we’re going to do, following through on our commitments and promises, adding really good value to the projects that we’re part of,” Freeform CEO and Owner Jeff Health said. “Then, additionally, it’s that acquisition piece. And that’s really bringing the same philosophy that we’ve had in our home office to these other markets and trying …

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