Crumbl cookie North Bondi pop-up store run by fans [Video]

Sydney locals and TikTok influencers who queued for up to an hour for a cult cookie brand are outraged after the event was revealed to be a fan-run pop-up with days-old cookies imported from the US and sold for $17.50 a pop.

After weeks of marketing the “exclusive” one-day North Bondi event featuring US-based Crumbl Cookies, customers hoping to get their hands on a freshly baked, gooey treat were puzzled to find the boxes were being sold not from a bakery, but from the front of a trophy shop beside a petrol station on Old South Head Road.

Five cookies could be bought for $75 or for $17.50 each, a significant mark-up from the $6.49 they sell for in the US.

The organisers used the TikTok handle @CrumblSydney and made several videos in the lead-up to …