Exclusive: Watch NewJeans in Their First Campaign Video for Calvin Klein Fall 2024

“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a press release. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.” The brand added that “NewJeans brings their fresh, youthful energy to iconic CK classics, embodying the campaign’s theme of day to evening — finding beauty in simplicity.”

This isn’t the first time NewJeans has been dressed by the iconic American fashion brand. In June, the members all wore denim looks from Calvin Klein for their Bunnies Camp 2024 fan meeting at the iconic Tokyo Dome stadium. The custom pieces were covered in the CK monogram and crystals.

Calvin Klein has had a star-studded roll of campaigns recently. Last month, Calvin Klein just unveiled campaigns featuring SEVENTEEN’s Mingyu. Earlier this month, ASTRO’s Cha Eunwoostarred in …