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3 Steps to Building a Targeted Audience
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Local woman shares breast cancer journey [Video]

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How to Market your Brand

We’re only a few weeks out from October, which is breast cancer awareness month.One local woman is sharing her story, in an effort to help save others lives and encourage women to take control of their health.If you’re from the Piedmont Triad, you likely know the “Hanes” name. After all, Mrs. Hanes Moravian Cookies are a local delicacy.”We still roll and cut the cookies by hand,” said Caroline Hanes. “And it’s still the same recipes we’ve used for generations.”But, while you’ve likely tried the tasty treats, you probably don’t know as much about the family behind them.”I spent years watching my mom and dad grow this from the ground up,” Hanes said.When Caroline Hanes was just four-years-old, her parents started a bakery in the basement of her home, using her grandmother’s recipe.It turned into a business that remains successful to this day.But, behind the famous Hanes name, is a fierce …

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