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The role of PM is to provide hope, not simply doom and gloom which is why Starmer must show some vision this week [Video]

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Brand Development

Cut the doom and give us a boom

WHEN Labour gathers in Liverpool for its conference this week, Sir Keir Starmer will speak as only the fourth leader of his party ever elected PM.

But, less than three months on, he finds the storm clouds are already gathering.

Sir Keir Starmer will this week speak as only the fourth leader of Labour ever to be elected PMCredit: PA

Keir claimed in his election campaign that he was a different type of leader in an appeal to voters tired of Tory sleaze.

But his personal brand has been damaged after he and his wife accepted tens of thousands of pounds of free clobber from media tycoon Lord Alli.

Rightly, if belatedly, he has now knocked that practice on the head.

Meanwhile, pensioners are up in arms at the decision to strip all bar the poorest of their winter fuel allowance — something they were given no warning of in the election …

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