MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it’s risky. [Video]

Top YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements.

Jimmy “MrBeast” Donaldson is the biggest creator on YouTube, with 316 million subscribers.

He has banded together with two other YouTubers, Logan Paul and KSI, to launch Lunchly.

It is marketed as a competitor to Kraft Heinz’s Lunchables and will include a bottle of Paul and KSI’s drink Prime, a bar of Donaldson’s Feastables chocolate, and either “Fiesta Nachos,” “The Pizza,” or “Turkey Stack ‘Ems.”

The drop surprised many who have been following Donaldson in the news lately because he’s found himself embroiled in a string of controversies.

This week, Donaldson was hit with a class-action lawsuitfiled by several contestants on his upcoming Amazon show ‘”Beast Games,” who variously allege sexual harassment and dangerous conditions on set. He hasn’t publicly addressed the suit. Donaldson’s reps and Amazon did not respond to requests for comment from Business …