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How To Measure Bra Size Guide [Video]

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Brand Development

Learning how to measure bra size correctly is not just a matter of function. After all, wearing the right bra can elevate your entire appearance—no pun intended. “It helps your clothes look good and it gives you confidence, Emily Blundell, founder of British lingerie brand Bluebella says. “It’s really worth the time and attention.”

Sounds simple enough. But, as Blundell also notes, finding the right bra is often easier said than done: “The majority of women wear the wrong bra size.” She’s not exaggerating; studies have found that up to 80% of us are wearing an ill-fitting bra.

Want to transcend the statistic? We’ve broken down everything there is to know about finding the right bra—including how to measure yourself at home, how to adjust the bra for a perfect fit, and what to look for in terms of the proper style to flatter your unique shape and size.

The importance of fit

While a good bra can—and should—go completely …

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