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Kia EV5 shows promise in China as brand sales top 20,000 again [Video]

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Brand Strategy

Kia is growing in China as most foreign automakers are rapidly losing market share. Foreign automakers like Toyota, Volkswagen, and GM are struggling to keep up with aggressive price cuts and an influx of new competition. After launching its new low-cost electric SUV, the EV5, Kia is already seeing the results, as brand sales in China topped 20,000 for the third straight month in August.

Kia officially unveiled the EV5 at the Chengdu Motor Show last August, claiming it “brings a new era of electric mobility to the compact SUV sector.”

The EV5 shares much of the design and tech from Kia’s larger EV9 but in a smaller, more affordable package. At 4,615 mm long, 1,875 mm wide, and 1,715 mm tall, the EV5 is roughly the size of Tesla’s Model Y (4,760 mm long x 1,921 mm wide x 1,624 mm tall).

Powered by a 64.2 kWh BYD Blade Battery, the EV5 gets up to …

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