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Brand Strategy

A Milestone of Innovation and Empowerment with Exciting New Releases [Video]

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ORLANDO, Fla., Sept. 18, 2024 /PRNewswire/ — In celebration of its 5th anniversary, Shapellx, a leading women’s shapewear brand with over 5 million members, 15,000 ambassadors, 130,000 positive reviews, and a record of selling an item every 20 seconds, invites everyone to come together in honoring five years of milestones and empowerment. The celebration features an online campaign and the launch of several new products, along with exclusive limited-edition items in the brand’s signature colors, highlighting Shapellx’s commitment to comfort and style.

The celebration kicked off with the release of a visually captivating video titled “Shapewear Through the Eras: A Journey of Transformation.” The video delves into the evolution of women’s fashion, showing how women have shaped their bodies to match changing beauty standards over the centuries. While the pursuit of beauty remains timeless, modern women place greater emphasis on comfort and personal experience. Today, Shapellx advocates for women’s freedom to embrace their natural …

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Brand Strategy

4 changes coming to Starbucks under new CEO: Comfy seating, community spaces and more [Video]

For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. The new chairman of the Seattle-based coffee company said dated Tuesday that after spending a few weeks visiting Starbucks stores to consider the customer experience and discuss operations, store design, marketing and product development, that "two truths emerged."