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UFC Star Jiri Prochazka Grapples with a Brahma Bull in Commerical for Dwayne Johnson’s New Project Rock Campaign [Video]

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Brand Development

Jiri Prochazka knows a thing or two about grabbing the bull by the horns.

The former UFC light heavyweight champion recently appeared in a commercial promoting Project Rock’s ‘Be Bullsish’ campaign. The brand, of course, is owned by famed actor, XFL co-owner, and WWE Superstar Dwayne Johnson

In the video, which you can see below, Prochazka goes toe-to-toe with a Brahma Bull—a symbol that has been synonymous with Johnson since his early days in the world of sports entertainment. 

“To “Be Bullish” is a mentality of optimism and the universal power of when our grit transforms into our forward progress,” the post reads. “The Brahma Bull spirit is inside all of us, motivating you to be a disruptive force of relentless energy and strength.”

In 2022, Project Rock inked a deal with the UFC that would see the two companies release their first co-branded footwear. Under the terms of the multi-year agreement, UFC will provide all of their athletes …

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