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Cheetos Wants to Give You Free Snacks to Help You Find a New Favorite [Video]

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Brand Strategy

Flamin’ Hot Cheetos wants all the single people out there to keep their options open. With their snacks, of course. 

On Tuesday, the brand announced its new campaign asking fans to consider their options and encouraging them to try every flavor of snack before committing to one. It will even give you those snack options — along with one fun surprise — for free.

Starting today, fans can head to FlaminHotUniversity.com to find opportunities to win a “Flamin’ Hot Burner Phone” – a flip phone with a one-of-a-kind Flamin’ Hot design, which comes with a free year of cell service that also has Chester Cheetah already programmed on the speed dial. And when snackers decide to call Chester (to be honest, it would have been better if people had to text Chester, “You up?”), he’ll personally deliver what the brand calls “a spicy selection of Flamin’ Hot sidechips to winners’ doors.” 

Not sure which snack you want to …

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