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Ex-Polestar designer to pen top-end BMWs, Alpinas [Video]

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Brand Strategy

There’s been a major shakeup at the BMW Group design department, including the addition of former Polestar design chief Maximilian Missoni to the ranks.

The revised group, announced on Sept. 13, is still led by Adrian van Hooydonk, who has held the top position since 2009, when he replaced Chris Bangle. However, a major change is at the design team for the BMW brand, which now has separate leaders for BMW’s small and large cars.

Missoni has been charged with leading the design of BMW’s large cars, as well as models developed by Alpina. The independent tuner becomes part of the BMW fold starting in 2025.

Missoni led Polestar design for the past six years and is largely responsible for the Swedish EV brand’s current lineup. He left Polestar in August and his role at the company has since been filled by former Audi designer Philipp Römers.

Responsible for the design of BMW’s small cars is Oliver …

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