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How Much Traffic do you Really Need?
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As Massachusetts stores lock up more products, shopper backlash grows [Video]

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WE’VE ALL BEEN IN STORES WHERE CERTAIN PRODUCTS ARE KEPT LOCKED UP, AND IT HAS GROWN MORE WIDESPREAD SINCE THE PANDEMIC. THE GOAL IS TO REDUCE OR STOP THEFT, BUT IT MAY ALSO BE CUTTING SALES. BABY FORMULA IS ONE PRODUCT YOU OFTEN SEE UNDER LOCK AND KEY. IT IS EXPENSIVE, BUT ALSO LAUNDRY DETERGENT, AND IN SOME STORES AS MUCH AS HALF OF ALL HEALTH AND BEAUTY PRODUCTS CAN BE FOUND BEHIND LOCKED CABINET DOORS. THESE PHOTOS ARE FROM A STAR MARKET IN SOMERVILLE AND THE TARGET IN EVERETT. WELL, A NEW SURVEY BY CONSUMER WORLD ORG FOUND MORE THAN HALF OF SHOPPERS, 55% JUST WON’T BUY A PRODUCT. THEY’RE LOOKING FOR. IF IT’S LOCKED UP. INSTEAD, THEY’LL GO ELSEWHERE. ONLY A THIRD OF SHOPPERS, ABOUT 32%, WILL ACTUALLY GO THROUGH THE TROUBLE OF FINDING A STORE CLERK TO OPEN THE CASE. I THOUGHT MOST PEOPLE WOULD SAY THEY …

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