3 Point-of-Need Advertising Opportunities and How to Tap Into Them [Video]

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.

Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots.

But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling.

If you’re ready to set yourself further away from the competition and tap into advertising channels where your audience is actually engaged, it’s time to rethink your approach. As Kieran and I discuss in a recent episode of Marketing Against the Grain, one high-impact way to do that is Point-of-Need advertising.

In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through …